Industry sector 2


Monitor and control soil quality within the regulatory norms

Growing populations increase the need for a better handling of our earth’s resources. Soil is a vitally important resource that supports approximately 90% of all human food, livestock feed, fiber and fuel requirements. Furthermore, soil is increasingly recognized as an important sink for atmospheric CO2 that can help offset greenhouse gas emissions due to the burning of fossil fuels. Unfortunately, soil is not renewable and readily suffers from erosion, contamination, acidification and degradation below that required to support profitable cultivation. For these reasons there is increasing pressure on governments to pass protective legislation and promote best practices for the sustainable exploitation of soil.

Soil chemistry is an important parameter for gauging the fertility of soils, particularly the carbon, nitrogen, phosphorus and trace heavy metal content. In natural, uncultivated soils, the concentration of these elements depends on biological activity and the composition of the underlying geology. However, in cultivated soils tilling, heavy cropping and fertilization can radically change soil composition.

X-Ray Fluorescence (XRF) spectroscopy is a powerful analytical tool that can obtain useful elemental information to maximize crop growth and ensure product and environmental safety.


Soil is life

Life on earth depends on healthy soil: to grow almost all our food, many of our fibers – and increasingly, our biofuels too. But soil is non-renewable. If it gets stripped of its goodness, nothing will grow. Then it’s game over.

In the wild, natural processes balance the carbon, nitrogen, phosphorus and trace metals that make soil fertile. But commercially cultivated soils need careful monitoring and regulating to stay healthy and productive.

X-Ray Fluorescence (XRF) spectroscopy lets you understand your soil’s exact elemental mix – so you can keep it safe, fertile and as productive as possible.

What's changed

  • Big picture
    The new headline and opening sentence takes us away from the detail (measuring soil quality) to the big picture (life itself).
  • Say what’s important
    We’ve cut out empty words (increase the need for…) and unnecessary details (erosion, contamination, acidification, etc.) to help the really important stuff stand out (life on earth depends on healthy soil).
  • Write like we speak
    We’ve replaced formal words like (approximately, furthermore, however) with everyday language like (but, if, so).
  • Add energy
    Notice how throwing in a couple of short sentences (But soil is non-renewable. / Then it’s game over.) adds drama and pace.
  • Easy to skim
    Three short paragraphs is a lot easier to take in than two long, dense paragraphs full of big words.