We use this as the starting point whenever we’re talking about ourselves
Tone of voice
Our words matter
Malvern Panalytical is a global community of experts, respected just as much for our experience and insight as for the scientific products and services we create.
Which means it’s important that we always communicate in a way that’s both clear and inspiring.
Clear, so our expertise shines through the scientific detail. Especially important as many of our readers aren’t native English speakers. And inspiring, because our passion for what we do is an important part of who we are.
We know that’s not always easy. After all, we often need to talk about complex, scientific or technical subjects.
Which is why we’ve created these guidelines. They contain simple, practical advice to help us all keep our communication as clear, inspiring and effective as possible – whether we’re writing recruitment ads to attract new talent or application notes for scientists.