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Typography

Version 1.0.2 Ready

Font

Our brand font is Inter. This typeface has been selected for its;

  • Excellent clarity and legibility
  • Extensive character set
  • Comprehensive weight and style options
  • Understated authority

Find more information about Inter at https://rsms.me/inter

Download Inter font


Google Fonts

Inter is also available from Google Fonts.


Body text

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz @ $ € £ ¥ & © ® ™ μ ± °

  • Inter Light for printed materials, Inter Regular for digital (e.g. Powerpoint)
  • Color: 100% black for printed materials, MP21Charcoal for digital
  • Inter Semi Bold for emphasis
  • Recommended font sizes for body text:
    • Minimum: 7pt with 9.5pt leading
    • Standard: 8pt with 11pt leading
    • Maximum: 9pt with 12pt leading
Inter Regular
White text on dark: use Inter Regular with Bold for emphasis

Heading 1

Heading 2

Heading 3

Heading 4

  • Use Inter Bold for H1 and H2 headings
  • Use Inter Semi Bold for H3 and H4 headings
  • H1, H2 and H3 typically in MP21Charcoal
  • When text is on a coloured background, it is either black or white
  • H3 is 100% black when below 11pt
  • H4 is typically Inter Semi Bold, 100% black

Spacing

  • Leading should be approx 35% more than cap height, so at 9 pt the leading will be approx 12 pt.
  • The size ratio between H1 and H2 should be approx 3:2, so for example: if the cap height of H1 is 20 pt, then H2 should be approx 14 pt.
  • H2 to H3, and H3 to H4 can be approximately 4:3 ratio, e.g. about three quarters of the size.
  • H4 will be approximately the same size as bodytext, but in bold weight.
  • The size of the Headings define the space around them: If the cap height is x, then the space underneath should be x as well. The height over the heading is 2x.

A diagram showing the spacing between headings and paragraph text, as explained above.


We're BIG on small™

  • Use Inter Semi Bold.
  • Typically in MP21Charcoal, or white when on a dark background.
  • Only capitalize the W, B, I and G.
  • Trademark ™ is required in the first use of the BoS phrase, per document; it may be removed from subsequent uses.

URLs and email addresses

www.malvernpanalytical.com
Fred.bloggs@malvernpanalytical.com

All instances of URLs and email addresses must be rendered in Inter Semi Bold, color MP21Green.

Color: MP21Green is considered a "call to action" (CTA) color and should only be used to draw attention to actionable information.