Menu

The logo

Version 1.0.0 Ready

Download the logo

The Malvern Panalytical logo is available in three formats:

  • Standard, with the text alongside the 'X' brandmark;
  • Stacked, with the X and the text centered;
  • Simple, for use at small sizes (when the fine details of the regular logo become obscured).
Standard
Malvern Panalytical logo, horizontal format
Stacked
Malvern Panalytical logo, stacked format
Simple
Malvern Panalytical logo, stacked format

Spacing

Where it is used in close proximity to other design elements the logo must be separated from them by, at least, multiples of the height of the uppercase M in the word Malvern:

  • Standard logo: 1× M-height on all sides
  • Stacked logo: 2× M-height underneath, and 1× M-height on left, right, and top sides
Standard logo spacing
Malvern Panalytical logo, black variant
Stacked logo spacing
Malvern Panalytical logo, white variant

Colors

The Malvern Panalytical logo may also be used in a single color black or white to achieve maximum contrast and legibility.

Single color black
Malvern Panalytical logo, black variant
Single color white, e.g. on a coloured background
Malvern Panalytical logo, white variant

The Malvern Panalytical logo may also be used on dark backgrounds with the wordmark and strapline in white to achieve maximum contrast and legibility.

Colour logo on dark background
Malvern Panalytical logo with white text on a dark background
  • Do not alter the proportion of the Malvern Panalytical logo in any way.
  • Do not attempt to recreate the Malvern Panalytical logo.
  • Ask Marketing for a copy, suited to your requirements.
  • The arms of the 'X' brandmark must be at 90° to each other. You can use the corner of a sheet of paper, diagonally against the top of the 'X' mark, to check if the logo is in proportion.

Cropping

Cropping the brandmark: 'X' brandmark is cropped 7% top and bottom when used in a color bar

For cropped vertical shapes the brandmark is always cropped from the lowest vertex of the Petrol stripes - marked with a dotted line in the diagram below.

The mark may be cropped progressively from the opposite outer edge.

Ensure that the three colors of the brandmark are visible at all times.

Cropping the brandmark: shows maximum and minimum horizontal crop sizes